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Successful brands touch, move and win a customer's heart. What is the difference between Apple, Google, etc. and other companies? What is the success behind of Nespresso, Red Bull or Starbucks? The rules for strong brands have changed dramatically in recent years. In his sixth revised edition, Hermann H. Wala decrypted the successful strategies of today's major brands: the ones to gain are those businesses that achieve a special emotional connection through 'we-feeling' between people, brand and media. This Wir Marken (We Brand) must be lived throughout the whole company and the corporate governance must set a credible example for this new mentality and feeling. Find out, which seven tools help managing directors to make their brand into a Wir Marken (We Brand)- established, practical and entertaining. Additional bonus: Preface by Prof. Dr. Burda and seven prominent brand ambassadors, who offer an interesting insight into their respective success strategies, such as Herbert Hainer (adidas Ag), Prof. Dr. Dr. hc Hermann Simon (Simon-Kucher & Partners), Franz Beckenbauer, Thomas Ebeling (ProSiebenSat.1 Media) . . .
- Published on: 2013-08-10
- Released on: 2013-08-10
- Original language: German
- Dimensions: 8.27" h x .69" w x 5.83" l,
- Binding: Paperback
- 304 pages
About the Author
Hermann H. Wala is the CEO of Wala Strategy & Brand Consultants. The marketing strategist, who is in great demand, consults, among others Gruner + Jahr, Gore & Associates, BayWa AG, Kabel Deutschland, ProSiebenSat1 and Versatel. Before, he was responsible for the corporate marketing in Hubert Burda Media and worked in leading advertising agencies like Saatchi & Saatchi and Ogilvy & Mather. Hermann H. Wala has more than two decades of experience concerning the brand and marketing segment. Today, he shares his knowledge as a keynote speaker. He gives lectures at various universities, colleges, academies and at conferences about brand positioning strategies and he is a brand columnist on Focus Online, Marke41 and others. On this way, Hermann H. Wala excites hundreds of people. He takes a particular personal interest in the theme of WIR MARKEN (WE BRAND), which he represents as passionate as it is practical. He works closely in these matters with Ronald Jeannet, a Swiss expert for global strategy and brand & marketing coaching.
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