Ebook Research Methods For Business: A Skill Building Approach, by Uma Sekaran, Roger J. Bougie
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Research Methods For Business: A Skill Building Approach, by Uma Sekaran, Roger J. Bougie
Ebook Research Methods For Business: A Skill Building Approach, by Uma Sekaran, Roger J. Bougie
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Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.
The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.
- Sales Rank: #594680 in Books
- Published on: 2016-06-27
- Format: Abridged
- Original language: English
- Dimensions: 9.00" h x .80" w x 7.20" l, .0 pounds
- Binding: Paperback
- 448 pages
From the Back Cover
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’ s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.
The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.
This book is accompanied by a companion website at www.wiley.com/college/sekaran which offers:
- Video material developed by the author, giving further explanation on difficult topics
- PowerPoint slides for each chapter
- Additional case studies
- Lecturer test bank including multiple choice, true–false, short answer and essay questions
- Data sets
- Over 250 quiz questions for students’ self-study
About the Author
Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA.
Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Good textbook to rent.
By Justavo
Great information in the book. Got it in good condition as a rental and it got me through the course. As a student at Embry-Riddle Aeronautical University majoring in Aeronautics, I didn't appreciate the subjective and business oriented demeanor of the text. Additionally it seems like the authors were just to wordy and ended up over-complicating simple subjects. If you need this book for class, renting it (IMO) is the way to go.
4 of 4 people found the following review helpful.
do not use for school
By Pell Davis
This book does have not page numbers for the iPad app. If you have assigned reading or are told to refer to what ever page for an example, you cannot go to the page. Terrible feature.
0 of 0 people found the following review helpful.
The book arrived in excellent condition and shipping was fast
By James Neal
The book arrived in excellent condition and shipping was fast! This text is not as good of a teaching aid as I would have hoped for. It's a required college text. Statistics course knowledge is necessary in order to understand all of the concepts in the later chapters.
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