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Mass Communication: Living in a Media World, by Ralph E. Hanson
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Skills to Succeed in Today’s Media World
Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new “Media Transformations” box feature that highlights dynamic changes to how we produce and consume media. Each “Media Transformations” box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world.
- Sales Rank: #8388 in Books
- Published on: 2015-01-22
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .60" w x 8.30" l, .0 pounds
- Binding: Paperback
- 480 pages
Review
“Students seem to really enjoy the Hanson book. They like the fact that the book looks back and looks ahead – that it ties the history of the media and media professions to the future.” (Jeff South)
“The review questions and quizzes are very valuable to the students and a great help to them.” (Richard F. Taflinger)
“Excellent opening vignettes. Hanson does a good job of providing just the right amount of depth to his historical accounts to make them lively and interesting” (Philip A. Thompsen, Ph.D.)
About the Author
Ralph E. Hanson is the chair of the Department of Communication at the University of Nebraska at Kearney. Previously, he was on the faculty of the P.I. Reed School of Journalism at West Virginia University where he taught for fifteen years. For more than fifteen years he has taught media literacy and introduction to mass communication. He was a founding developer of West Virginia University’s online extended learning program He has also taught newswriting, blogging and commentary writing, community journalism, and diffusion of innovations. Ralph has a bachelor’s degree in journalism and anthropology from Iowa State University, a master’s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. When Ralph is not out on his motorcycle, he is blogging on mass communication issues at http://RalphEHanson.com and tweeting at @ralphehanson.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Poorly written and fact checked
By S. Davis
I highly recommend passing on this book. While it is very up to date, unfortunately there is a lot of information that is useless of just wrong. The information is presented in a very unprofessional manner such as spending a page talking about how the author enjoys a specific channel on Twitch. The content is easy to read, but that is because it is very informal.
You will likely come across a few names of key people and inventions that changed the communications world, but for the most part you will find nothing of value.
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Great
0 of 0 people found the following review helpful.
Would be a thousand times better if they made this into an eTextbook and had ...
By DemiUrge
The formatting needs to changed. There's no clear signifier of what's the main text and what's side material. Would be a thousand times better if they made this into an eTextbook and had exact copies of the pages from the physical textbook. Should also add hyperlinks to the outside media it constantly refers to.
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