Senin, 27 Desember 2010

[S651.Ebook] Free Ebook Reel Food: Essays on Food and Film 1st edition

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  • Published on: 2004-10-04
  • Binding: Unknown Binding

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Diego y Frida = Diego and Frida (Spanish Edition), by Jean-Marie Gustave Le Clezio

  • Sales Rank: #3396537 in Books
  • Brand: Brand: Editorial Diana Sa
  • Published on: 1996-07
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: .47" h x 5.34" w x 8.20" l, .55 pounds
  • Binding: Paperback
  • 207 pages
Features
  • Used Book in Good Condition

Language Notes
Text: Spanish

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0 of 0 people found the following review helpful.
Diego and Frida
By Luis F. Anterzana
This is an extraordinary book. To start the translation is the best French to Spanish translation I have ever read. It is, I am sure, as good as the original French version. Y-The translator certainly read this book several times to understand well what the author wrote. The drama the author writes comes through alive and impressively as if one was present conversing with the persons in the book. A drama that forces one to live their lives along as one reads the text. Very human.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Le Clezio is one of the best living authors, and this an extraordinary book

0 of 0 people found the following review helpful.
Five Stars
By Carmen Rita Malagón
Perfect

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Minggu, 26 Desember 2010

[I247.Ebook] Download PDF Thermodynamics: From Concepts to Applications, by Arthur Shavit, Chaim Gutfinger

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Thermodynamics: From Concepts to Applications, by Arthur Shavit, Chaim Gutfinger

A textbook for undergraduate university students enrolled in engineering or engineering science. The book presents thermodynamics in an exact manner, while at the same time keeps the presentation simple enough for the beginner student. The subjects treated in the book include the first and second laws of thermodynamics and their applications, e.g. power generation, internal combustion engines, pumps and compressors, refrigeration (conventional and absorption), osmosis, combustion and chemical processes and many more.

  • Sales Rank: #16905966 in Books
  • Published on: 1995-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 7.00" w x 1.00" l,
  • Binding: Paperback
  • 504 pages

About the Author
Israeli Institute of Technology, Haifa, Israel

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0 of 0 people found the following review helpful.
Five Stars
By amnon ehrenfeld
very good

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Jumat, 24 Desember 2010

[A973.Ebook] Ebook Free First 100 Words, by Roger Priddy

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Your little one will soon learn some essential first words and pictures with this bright board book. There are 100 color photographs to look at and talk about, and 100 simple first words to read and learn, too. The pages are made from tough board for hours of fun reading, and the cover is softly padded for little hands to hold.

  • Sales Rank: #4 in Books
  • Size: 1 book
  • Brand: Roaring Brook Press
  • Published on: 2011-05-10
  • Released on: 2011-05-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.31" h x 1.01" w x 4.87" l, .55 pounds
  • Binding: Board book
  • 26 pages
Features
  • Gift Package

About the Author

Roger Priddy's passion for educating children through fun, informative and engaging books has led him to create some of publishing's most enduring and successful non-fiction early learning books. Roger lives in London and has three children, who have been the inspiration behind many of his best publishing ideas.

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237 of 242 people found the following review helpful.
Simple books are the best
By Jill Belden
"First 100 Words" by Roger Priddy was bought as a gift for my sons’s first birthday and it is the perfect book for a one year old. It is quite a basic book and the sort of board book most children will have at some stage in their life. It definitely deserves mention, as my son chooses it from his library nearly every day.

Previous reviews have indicated some confusion over the book size. This version of the book is pretty small (it's 5 x 6 inches; an over-sized ABC/colors version can be found here), and it can withstand rough little hands as it is a board book.

Each brightly colored page shows various photographs alongside the corresponding word. I like that it uses photographs instead of illustrations (animals wearing clothes, etc.). The pages are split into themes of things your LO will probably recognize from everyday life, such as clothes, food, things that go and so on.

My son has had this book for a couple of months now and it’s been a huge hit with him. He will sit on the floor and look through it himself. Together, we look at the pages and I point to each picture and say the word. I’ve started him with some Tiny Tutor videos to supplement our lessons while I do chores around the house. We do this most days and the repetition seems to be paying off, as he seems to recognize a new thing in the book every day.

Although rather basic on the face of it, I am really delighted with this book and wish we’d had it sooner. It is selling for under $5 on Amazon which I think is a real bargain. I’ve noticed there are some similar titles, such as First 100 Animals and First 100 Numbers Colors Shapes. I will be looking to purchase these in the future too. It seems the simple things really are the best sometimes.

Highly recommended!

294 of 303 people found the following review helpful.
Perfect for diaper bag
By Ashley Merritt
This book is perfect for the diaper bag! It's small, and my 13-month old can enjoy it whether or not anyone is available to read it to her. It has kept her entertained through many restaurant mealtimes and car rides. You'll be amazed how many words your child knows when you ask her to point to specific pictures throughout the book!

107 of 113 people found the following review helpful.
Best book for toddlers at every learning stage!
By Breanna Dexter
Bought this book for my 1 year old as she began to show an interest in looking at books herself. It is her favorite! Not only is the outside cover soft, but the pages inside are study boards. The book itself is small, perfect size for a toddler with small hands. She can carry it around and turn each page on her own. Every two pages has a theme, such as "Outside" or "Bath" or "Toys", every word has its own colorful square and photo. This is a great tool for a young toddler who is beginning to learn how to say the names of everyday objects or activities. My daughter and I will sit down and I will point to each object and say the word, she will try and repeat the sound. Sometimes I will say "show me where the cat is" or "can you point to the airplane" and she loves finding the objects on the page! I loved this book so much we bought the "first 100 animals" also. Worth every penny and more!

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Rabu, 22 Desember 2010

[H924.Ebook] Download Ebook The Beat Hotel: Ginsberg, Burroughs & Corso in Paris, 1957-1963, by Barry Miles

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The Beat Hotel is a delightful chronicle of a remarkable moment in American literary history. From the Howl obscenity trial to the invention of the cut-up technique, Barry Miles's extraordinary narrative chronicles the feast of ideas that was Paris, where the Beats took awestruck audiences with Duchamp and Celine, and where some of their most important work came to fruition--Ginsberg's "Kaddish" and "To Aunt Rose"; Corso's The Happy Birthday of Death; and Burroughs's Naked Lunch. Based on firsthand accounts from diaries, letters, and many original interviews, The Beat Hotel is an intimate look at an era of spirit, dreams, and genius.

  • Sales Rank: #1413047 in Books
  • Published on: 2001-07-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.03" h x .82" w x 5.96" l, .94 pounds
  • Binding: Paperback
  • 304 pages

From Publishers Weekly
Miles (Jack Kerouac: King of the Beats, etc.), who has been intimately involved in the documentation of the Beat scene, focuses here on an international aspect of Beat work: Allen Ginsberg, William Burroughs and Gregory Corso's escape from "the conformism and Puritanism of fifties America" during the six years (1957-1963) they lived at a cheap hotel on Paris's Left Bank. During this period, the three pursued such now-famous creative endeavors as "Kaddish," Naked Lunch and "Bomb." Their important work during this time, particularly the "cut-up" method pioneered by Burroughs, had an important formative influence on the next generation of artists, according to Miles. Part scholarly study and part gossip-fest, this account traces the aesthetic, sexual and social goings-on in Paris: "Within the shelter of the Beat Hotel," Miles writes, "they had mapped out many of the paths that the 'sixties generation' was to actually follow: the recreational use of drugs and experiments with psychedelics..., investigations into magic and mysticism..., gay rights and sexual freedom , the legalization of 'pornography' and challenges to obscenity laws." The hotel on rue Git-le-Coeur, closed for nearly four decades now, still symbolizes the fruitful ground of collaborative creation among the Beats. The significance of this period in Paris for the Beats may be slightly exaggerated by Miles to justify this book-length study, but those interested in the lives of these cult figures will most likely forgive such overdetermination in the interests of learning in an entertaining narrative about important writers now considered American literary heroes. (July)
Copyright 2000 Reed Business Information, Inc.

From Library Journal
The cheap rooming house at nine rue Git-Le-Coeur became known as the Beat Hotel after several Beat writers made it their home in Paris. In this interesting blend of sexual gossip and literary scholarship, Miles, author of full-length biographies of Allen Ginsberg, William Burroughs, and Jack Kerouac, paints a vivid picture of literary life along the Left Bank in the late 1950s and early 1960s. He recounts not only the Beat writers' creative interactions with one other but their relations with such Frenchmen as Maurice Girodias, publisher of the Olympia Press, and Henri Michaux, an author who shared their fascination with the use of drugs to heighten consciousness. Miles also documents the influences of a number of European writers on the Beats, including Andr Breton, Louis-Ferdinand C line, and Sergei Esenin. Finally, he is particularly good at exploring the collaboration between Brion Gysin and Burroughs that led to their famous cut-up method. This is fun reading, especially for those steeped in the Beats. Recommended for academic and larger public libraries.
-DWilliam Gargan, Brooklyn Coll. Lib., NY
Copyright 2000 Reed Business Information, Inc.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A long letter from an honest "fan", Barry Miles.
By S. Curtis
At first I thought that this book would be just that...a love letter, and along one, from an affected fan, considering how much of an insider Barry Miles was with the beats. it is all that, to some degree, but it is also an extensive and accurate review of the time surrounding a very important and often overlooked period of international social development that cannot be left out of the cannon of history for its significance in who we are today socially, morally, philosophically, and even religiously. While many would regard these beat figures with a distrusting eye, for many good reasons, this text is also insightful into the "why" the times developed the way they were. The disaffected generation had it's roots, and most of them...in Paris...where here. After all, experimentation requires a Petri dish to see how something grows outside of its normal environment. The kinds of experimentation that took place in the late 50s and early 60s could not have been staged in America.

I don't like this book for the same reason that the author likes it himself. I simply like it because it is well-written and detailed....and...well, honest.

0 of 0 people found the following review helpful.
Five Stars
By Andrew Atkin
In good condition,very happy.

4 of 4 people found the following review helpful.
One-star hotel -- five-star book!
By Patrick W. Crabtree
The goings on in this decrepit old Paris Hotel, run by an old French lady who cooked Cassoulets for the guests, were astounding. A gathering point for starving artists, especially planetary beatniks, we discover that the unbridled use of hard drugs and graphic homosexuality were a lot more common than Eisenhower would have let us in America think! *.*

This book is a hoot but I want to say up front that it was seriously well-researched by the author. It's predominantly about some well-known, perhaps infamous, American Beats, most of whom (in this hotel anyway) were bisexual drug users. There were also other 'artists' from various places in the world who either lived in The Beat Hotel (the hotel really didn't even have an official name), or they 'visited' as guests of residents for varying lengths of time.

The peccadillos of these characters defy sanity. There's scrying, crying, heroin use, singing, pornography generation, speculating on psychedelic inventions, poetry readings, and tons of all manner of sex.

William Burroughs seems to be the main guy in this life adventure -- we hear of the untimely death of his wife (at another location) as Burroughs was smashed, playing "William Tell" with her for the entertainment of the equally drunken and high guests, ultimately putting a bullet in her forehead. He was never arrested for this incident.

The chief guy whom we expect to find lodged firmly in The Beat Hotel never made it: Jack Kerouac. But pretty much every one of his dubious associates made at least a visit.

This book is well-written -- a real page-turner and quite hilarious. It matters not if the reader is gay, straight, or anywhere in-between sexually... you'll much enjoy this book. And, if ever there was a clear example of 'truth being stranger than fiction', this one is it.

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Selasa, 21 Desember 2010

[U539.Ebook] Download PDF Robogami: Fold Your Own Robots and Battle Your Friends, by Muneji Fuchimoto

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Robogami: Fold Your Own Robots and Battle Your Friends, by Muneji Fuchimoto

Make 25 paper robots, dinosuars and beetles - fun for the whole family!

Robogami transforms the traditional Japanese art of origami into an action-packed hobby that will provide enthusiasts with endless hours of entertainment.

The kit includes detailed instructions for creating a three-dimensional sci-fi world, complete with paper robots, dinosuars and beetles. Kids will love this kit and adults are doomed to be hooked on this super-fun theme of robot origami.

Each kit contains a 64-page booklet with folding instructions and full-color photos of finished models. Make 25 robots using the 25 sheets of two sided, two-color paper included in the kit.

  • Sales Rank: #210475 in Books
  • Brand: Quayside
  • Published on: 2015-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x .50" w x 8.25" l, .0 pounds
  • Binding: Paperback
  • 64 pages
Features
  • Quayside Publishing-Quarry Books: Robogami Kit
  • Softcover; 64 pages. Author: Muneji Fuchimoto. Published Year: 2014. ISBN 978-1- 63159-052-8
  • The book contains detailed instructions for creating a three- dimensional sci-fi world complete with paper robots dinosaurs and beetles

About the Author

Born in 1967 in Nagasaki Japan. Muneji Fuchimoto is an art director and the founder of SCOG Deisgn Co., Ltd. He is an origami designer, teacher and creator or Orirobo, origami robots. He is the author of several books on origami including Quarry's Robogami (2015) and Origami Racers (2015).

www.scog.co.jp

Most helpful customer reviews

0 of 0 people found the following review helpful.
Some experience required... too bad it doesn't include a game suggestion.
By K. Milani
My boys were really excited when this book arrived in the mail, they are aged 14 and 17. They were a bit disappointed that the "story" was so short, but thought that the designs were fun and immediately made two each.

They both said that the designs are probably too complicated for anyone younger than about 12, unless they have origami experience or someone that knows origami helping/guiding them. Still, it is a fun book, with complete instructions and paper to fold. It would make a really fun, different birthday present for a boy!

The book includes four pages of basic folding instructions, five story pages (four at the front and one towards the back), twelve designs (six robo-soldiers, five battle accessories, and a space scorpion villain). Difficulty ranges from 2 to 6 stars (out of seven possible). Each of the robo-soldiers has a small data box with ability ratings (power, speed, offensive power, defensive power, and features).

Our boys said it would be more fun if there was more of a game suggestion involved so that you could have a "real battle", as suggested in the story.

I received this book from the publisher for my honest review.

0 of 0 people found the following review helpful.
Hard even as an adult
By xoundbox
Looks great. My son(9yr) is good at craft and really excited. But I really don't recommend it for a kid under 10 at least. Many steps are too complicated and required a skill to handle very tiny foldings with very three dimensional thinking. It takes to a little longer time than other origamis even as an adult.

Also there is not many papers with the book so I strongly recommend to try any robot several times with other papers first then do it with the included papers if you want to fold with the same color paper as shown in the book. Because it's not easy to figure out with pictures, especially at the first time. I doubt if it's really for kids.

0 of 0 people found the following review helpful.
Fold, display and play with origami robots
By Stefanie G.
This is a cute kit perfect for folders who like origami that includes accessories that start out at 8 steps and then increase to robots that have up to 49 steps. The paper is colored on both sides and perfectly co-ordinate with the projects. Great to take on the go.

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Minggu, 19 Desember 2010

[A306.Ebook] Download Ebook Turk and Runt: A Thanksgiving Comedy, by Lisa Wheeler

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Turk and Runt: A Thanksgiving Comedy, by Lisa Wheeler

Turk's parents are proud of him, the biggest, strongest, most graceful bird at Wishbone Farm. "He's a dancer," says his mother. "He's an athlete," says his father. "He's a goner," says his little brother, Runt.
But no one ever listens to Runt -- even after people with seasonal plans and roasting pans begin showing up at Wishbone Farm, or even after the juiciest turkeys are chosen, one by one. "Chosen for what?" Turk asks. No one wants to hear Runt's answer. But you will laugh at what he has to do to get his family's attention. They are, after all, turkeys.

  • Sales Rank: #14255 in Books
  • Brand: Atheneum Books for Young Readers
  • Published on: 2005-10-01
  • Released on: 2005-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.00" h x .10" w x 9.50" l, .38 pounds
  • Binding: Paperback
  • 32 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
Wheeler and Ansley return to the comical family dynamics they related so successfully in Wool Gathering for this turkey tale set on Wishbone Farm. While Turk's parents cluck with pride over him, little brother Runt sees Turk's assets as liabilities (" `He's a dancer,' said his mother. `He's an athlete,' said his father. `He's a goner,' said... Runt. But no one ever listened to Runt"). The younger fowl continues his sarcastic asides as he scares off a football coach and a ballet instructor who admires Turk's legs ("Look at zee size of zose drumsticks!"), until finally his family sees the light. This funny tale may well make readers consider the fowl's side of the holiday; they may even spare the turkey. Ages 4-7.
Copyright 2002 Reed Business Information, Inc.

From School Library Journal
PreSchool-Grade 2-Turk is "the biggest, strongest, and most graceful bird on Wishbone Farm." His younger brother, "Runt," has figured out why people come to the farm in November, but no one wants to listen. Their mother thinks that a young turkey will be singled out to be "the lead dancer in Swan Lake," and their father believes the chosen one will "play in the Thanksgiving Day football game." Runt remains the voice of reason throughout, humorously hinting at the truth, while being disregarded by the others. Much to his parents' dismay, Runt is able to drive away customers who are interested in his tasty-looking big brother. One November day, a little old lady comes along who decides Runt is just the right size for her holiday table. As usual, nobody pays attention to his cries for help, until his burly brother finally catches on. Safe for the Thanksgiving holiday, the birds finally acknowledge Runt's intelligence, and work together come Christmastime. Ansley's pen-and-ink and watercolor cartoons are a riot and elevate the simple plot to high drama. A silly, but thoroughly enjoyable holiday selection.
Melinda Piehler, North Tonawanda Public Library, NY
Copyright 2002 Reed Business Information, Inc.

From Booklist
*Starred Review* PreS-Gr. 2. In this hilarious holiday tale, a pair of turkey parents admire their son, Turk: "He's a dancer." "He's an athlete." His brother, Runt, knows that as the best turkey on the farm Turk's dead meat, but no one ever listens to him. Two days before Thanksgiving, a famous ballet teacher arrives, compliments Turk's drumsticks, and is ready to take him home, but Runt acts crazy and saves his brother. Ditto when the football coach comes calling. Then, when a customer decides Runt is the pick of the litter, it is up to Turk to return the favor. Funny from beginning to end, this hits every note smartly, from the oblivious parents' hopes for their multitalented son, to Runt's clever asides. The last page, which shows the turkeys masquerading as snowmen for the Christmas rush, is a fitting finish. It's hard to imagine story and art working together any better than this. The watercolors move the action right along, and Ansley's got all the turkeys' expressions--pride, fear, horror--down pat. That's not easy when your subjects are, well, turkeys. Ilene Cooper
Copyright © American Library Association. All rights reserved

Most helpful customer reviews

3 of 3 people found the following review helpful.
Turk and Runt will tickle the elementary school crowd
By Jennifer Birchett
I got Turk and Runt after my kid fell in love with the Dino-Sports series by Lisa Wheeler. My five year old loves this tale about a fat juicy turkey named Turk and his little "Runt" brother who tries to save him from becoming someone's Thanksgiving Day feast. The parents are extremely proud and clueless.... Before the selection begins (people coming to select their bird on the farm) the parents are sure Turk will be the first one chosen. But chosen for what? They think he will be in a broad-way hit or part of a sports team. "He's a dancer," said his mother. "He's an athlete," said his father. "He's a goner," said his brother, Runt. No one seems to know what is going on but Runt. We will be reading this every Thanksgiving.

0 of 0 people found the following review helpful.
Turk and Runt
By Nina Broadway
This story is a really cute story about 2 brother turkeys and how they save each other from being someone's Thanksgiving dinner. I first saw the book last year at a little private school and heard the librarian read it to each 2nd grade and 5th grade class on the day I was there. I borrowed it to read at the school 2 or my grandkids attend. They loved it, so I had to have my own. It's very entertaining. I would recommend this to families with younger children and every elementary library of teacher needs a copy.

0 of 0 people found the following review helpful.
Nice story. Entertaining for both child and parent
By JMW
Nice story. Entertaining for both child and parent. We originally checked this out at our local library, but we decided that it deserved a spot in our bookcase at home.

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Sabtu, 18 Desember 2010

[W748.Ebook] PDF Ebook Eataly: Contemporary Italian Cooking, by Eataly

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Eataly: Contemporary Italian Cooking, by Eataly

The best modern Italian recipes from the largest and most prestigious Italian marketplace in the world

This beautiful cookbook, created in collaboration with Eataly, one of the greatest Italian food brands, features 300 landmark recipes highlighting the best of contemporary Italian home cooking. Excellent, fail-safe recipes and new ideas are presented in a sophisticated package, making this a must-have book for everyone wanting to learn about how Italians cook today.

Gone are heavy pasta dishes and over-rich sauces - Eataly takes a modern approach to Italian cooking and eating. With recipes that are fresh and delicious, clear instructions, helpful tips, and a visual produce guide, this book will allow you to eat like Italians do today.

  • Sales Rank: #8895 in Books
  • Published on: 2016-10-24
  • Original language: English
  • Dimensions: 11.00" h x 2.13" w x 7.50" l, .0 pounds
  • Binding: Hardcover
  • 512 pages

Review

As featured in am New York, AmEx Centurion Magazine, Italia!, La Repubblica, The Times Literary Supplement, Travel + Leisure, Vanity Fair, and on Bloomberg, Eater, and Tasting Table

"Not merely another handsome book about Italian cookery, Eataly: Contemporary Italian cooking is only the most recent offering of a food revolution... Eataly is a bible, a guide for modern life, lived without undue waste of time, concentrating on the freshness and background of every ingredient... The recipes concentrate on freshness and simplicity, with some imaginative combinations of flavours... Most useful, perhaps, is the handsome and beautifully illustrated glossary... There are invaluable and informative lists of different varieties of rice, cereals, cheeses and dried beans. Eataly is a celebration of such ingredients, and of an intelligent understanding of the importance of taking food seriously and with discrimination - both valuable messages in an age of haste and expediency." —TLS (Times Literary Supplement)

"Fresh Italian twists." —Vanity Fair

"Eataly is the latest in Phaidon's famously elegant line of cookbooks, but we're loving it for more than its simple aesthetic and inviting textured cover... [The visual glossary] is arguably the most useful 40 pages ever published in a cookbook." —Tasting Table

"If Eataly is the church of Italian cooking, consider this is its holy book... [T]he photos are all frame-worthy, so even if your pal's stove is mostly used for storage, they'll appreciate the coffee table food porn." —Travel + Leisure Online

"The classics of Italian food are rooted in the traditions of eating well [..] and here comes the latest offering to inspire our cooking and add to our bookshelves. Just by its heft, you know this substantial volume means business... A more modern take on Italian cooking, reflecting a contemporary approach to eating, with less-rich sauces and speedier culinary techniques... The recipes are packed with the authentic flavours of Italy, but with a lighter, fresher touch... Beautifully photographed and easy to follow." —Italia!

About the Author

Eataly is the largest exclusive Italian marketplace in the world, with high-quality restaurants, food and beverage counters, bakery, retail items, and a cooking school. Eataly also collaborates with Slow Food and has an enormous international presence.

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Senin, 13 Desember 2010

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Stewart's Clinical Removable Partial Prosthodontics (Phoenix, Stewart's Clinical Removable Partial Prosthodontics), by Rodney D. Phoenix,

This work provides an overview of removable partial denture service in contemporary dental practice, with an emphasis on clinical and design aspects. Clinical topics range from examination and treatment planning to mouth preparation and prosthesis placement. Common design philosophies are discusses,and a step-by-step method for partial denture design is presented. Also included are alternative removable partial denture therapies such as swing lock, dual path and attachment-type prostheses.

  • Sales Rank: #1365068 in Books
  • Brand: Brand: Quintessence Pub Co
  • Published on: 2003-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 8.50" w x 1.50" l,
  • Binding: Hardcover
  • 525 pages
Features
  • Used Book in Good Condition

Review
This text will prove to be a much referred-to resource for removable partial prosthodontics. It is appropriate reading for anyone involved in the field, from novice to seasoned practitioner. --William J. Maloney, DDS, - The New York State Dental Journal, January 2009

Most helpful customer reviews

4 of 4 people found the following review helpful.
Practical textbook.
By OnTheSquare
This book has a very practical approach to RPD construction. The many illustrations make the subject extremely comprehensible. It makes a good reference in dentist's professional library and very helpful to new graduates.

10 of 10 people found the following review helpful.
EXCELLENT Prosth Text
By Enoki
Great illustrations with clear labels, point-form summaries. Amazing review for exams/ boards. Very comprehensive and very readable. Some designs look a little esoteric but still very useful. Wish I had it when I was in dental school.

2 of 2 people found the following review helpful.
Dental tech overview
By louisag1976
Very detailed & informative .covers every aspect of prosthodontics.I recommend reading a preclinical manual prior to this .

See all 8 customer reviews...

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Minggu, 12 Desember 2010

[O814.Ebook] Download PDF Born to Buy: The Commercialized Child and the New Consumer Culture, by Juliet B. Schor

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Born to Buy: The Commercialized Child and the New Consumer Culture, by Juliet B. Schor

Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.
Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

  • Sales Rank: #104783 in Books
  • Brand: Schor, Juliet B.
  • Published on: 2005-10-18
  • Released on: 2005-10-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.44" h x .90" w x 5.50" l, .64 pounds
  • Binding: Paperback
  • 304 pages

Amazon.com Review
Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid feeling overwhelmed by the avariciousness, omnipotence, and ingenuity of the advertising industry Juliet B. Schor portrays when it comes to transforming preschool kids into voracious, 'tude-infused consumers. Intermixing research data with anecdotal illustrations, Schor chronicles the rapid development of a once-shackled industry that now markets R-rated movies to 9-year-olds. The mind boggles at the notion that Seventeen magazine's target readership is now pre-teens. While Schor unearths a surplus of information on the effectiveness of advertising, she's not nearly as adept at proposing effective responses. Reacting to the power and creativity of the consumer culture with politically unfeasible regulation and parental diligence is a little like attacking Frankenstein's creature with torches. Still, Born to Buy is an eye-opening account of an industry that is commercializing childhood with remarkable effectiveness and insouciance. --Steven Stolder

From Publishers Weekly
According to consumerism and economics expert Schor (The Overspent American), the average 10-year-old has memorized about 400 brands, the average kindergartner can identify some 300 logos and from as early as age two kids are "bonded to brands." Some may call it brainwashing, others say it's genius; regardless of how you see it, the approach is the same: target young kids directly and consistently, appeal to them and not the adults in their lives and get your product name in their heads from as early an age as possible. From TV shows and toys to video games, snacks and clothing, kids today, according to Schor, know too much yet understand too little, sopping up subliminal and not-so-subliminal messages of "buy, buy, buy." Drawing on a significant body of research, including interviews with everyone from advertising executives to the kids themselves, Schor exposes what she believes to be a huge cesspool of materialism, consumerism and commercialization that could be, and perhaps already is, leading to a generation of kids with no concept of what is important and truly necessary in life. By offering up her own ideas of what can be done by parents, educators, advertisers and others to lessen these problems, Schor goes beyond uncovering the problem and into the realm of concrete solutions.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."
-- Amy Bloom, O, The Oprah Magazine

"An artfully argued, important expose."
-- BusinessWeek

"A wake-up call."
-- Los Angeles Times

Most helpful customer reviews

84 of 85 people found the following review helpful.
Scathing Analysis of Marketing Practices
By Amazon Customer
This book is an extended report on current marketing practices aimed at children and their results. The author begins by noting how marketing practices have changed over the last ten to fifteen years. In the 1970s and 1980s, when many of today's new parents were growing up, laws and industry practices provided some level of protection and privacy for children from the focus of marketing campaigns. Now, however, the gloves are off, and marketing firms shamelessly push everything from junk food to beer, cigarettes, cosmetics, and cars to `tweens, children between the ages of 6 and 12. Schor worked closely with marketing professionals while gathering information for this book so that she could obtain insider views. At the end of the book, Schor notes that these marketers generally feel horrible about what they do and the lengths they go to, but feel they have to continue in order to feed their own families.

The kinds of marketing practices that Schor describes in this book are shocking and outrageous. Many parents have heard of Channel One, an organization that puts TVs in schools for free, but parents may not be aware that in exchange for use of the equipment, administrators agree to force students to watch Channel One program complete with commercials while sitting in their seats and with the volume turned on. But force-feeding commercials to a captive audience of school kids is nothing compared to other current practices, such as having children conduct and even surreptitiously videotape focus-group data from friends at slumber parties that marketers pay them to organize. And then there are the "viral-marketing" campaigns, where kid leaders are sought out because other kids think they're cool, and then paid to convince other kids to buy merchandise, or when college kids are paid to sit in bars and pretend to be ordinary patrons while extolling the virtues of a company's alcoholic beverages.

Schor notes that there are now many ways in which marketing messages are delivered to kids. Kids are exposed to ads through viral-marketing, magazines, and radio. But television advertising seem to be especially hard for youngsters to understand and withstand. Marketers know that if they tell young kids that a product is fun or cool, the kids will pester their parents to get it, and they more the kids see the ads, the more persistent they will be with the pestering. Internet advertising is also a great problem for children, since young children have great difficulty recognizing which parts of the screen are filled with advertising and which parts with content. Marketers even embed Internet games with logos and ads, so that the ads are inseparable from the content.

One result of all this exposure to advertising is that kids these days are more heavily into consumerism than ever before. Schor cites a 1997 time use survey in which it was found that American children now spend, on average, two and a half hours each week shopping, which is twice as much time as they spend reading or going to church, and five times as much as they spend playing outdoors. They are extremely brand conscious with their clothing choices, even well before their teenage years. Schor attempted to find how down-shifting families dealt with all these commercial influences on their children, but found that it was extremely difficult to locate down-shifters with children- -apparently, having children in the house who are so exposed to marketing campaigns makes it difficult to avoid over-consumption.

To see how modern hyper-consumerism is affecting children, Schor conducted a research survey among kids in downtown and suburban Boston. She found that the marketing pitches are causing serious harm to children's well being. Advertisements for junk food, sweets, and soft drinks are feeding the obesity epidemic among our children, and the kids who watch the most TV are the ones getting the fattest. Heavy TV watchers also tend to have the greatest number of behavior problems, they have problems getting along with their parents, and they cannot seem to find satisfaction with life, no matter how much they buy. In contrast, in another study conducted by Thomas Robinson in San Jose, California, it was found that children whose TV watching was reduced also reduced their requests for products advertised on TV.

This book is clearly written and very well researched. Sources are cited through endnotes found at the back of the book (but not numbered explicitly in the main text). There is also an extensive bibliography and index. At times, the text can be rather heavy and overbearing, as Schor buries the reader in fact after depressing fact, so it's not exactly a fun book to read. Nevertheless, the material is extremely important for all of us, parents or not.

45 of 50 people found the following review helpful.
I'm convinced.
By Christopher Carstens
I'm a practicing child psychologist, and I have followed the media and their impact on children for a number of years. I found Dr. Schor's arguement accurate and convincing. I think the book is a must read for parents seriously concerned about the way big advertising is socializing their kids.

By the way, I recommended the book to my book club -- all men, mostly with children. Me, a child psychiatrist, a lawyer and a bunch of engineer types. Not a group for "chick books." We thought it was one of the best we've read in a couple of years.

21 of 23 people found the following review helpful.
Highly Captivating; A Must-Read for Parents!
By Kirsten Crase
It is no secret that children today wield more consumer power than ever, and that marketers have discovered them as one of the most profitable niches. But what is the real impact of all of this consumer attention on children?

In her latest book, renowned economist, consumer/family studies expert, and founding New American Dream Board Member Juliet B. Schor argues that this impact is detrimental, and something we ought to be paying much more attention to.

Says Schor, "We have become a nation that places a lower priority on teaching its children how to thrive socially, intellectually, even spiritually, than it does on training them to consume."

Indeed, her documentation of commercialization within schools is truly disturbing. And the results of a survey which Schor administered to a sampling of "tween"-aged children strongly indicate that heavy involvement in consumer culture jeopardizes children's well-being.

Ultimately, Schor argues that we need to take steps to decommercialize childhood, and she lays out several intriguing ideas for how to do so. Highly captivating and packed with vivid examples, this book should be required reading not only for parents but for anyone who cares about the future of our society.

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